There’s been a lot of talk recently about the benefits of adding geofencing to digital marketing campaigns for local businesses, including funeral homes.
To that notion, I have a simple reply:
Don’t believe the hype.
In reality, the traditional type of geofencing administered by most agencies actually provides little-to-no return on investment. I’m sorry to say, it’s practically a complete waste of money.
With that said, there are ways to use the location services on mobile devices to promote your funeral home (and get excellent ROI). They just don’t fit into the limited scope and functionality of traditional geotargeting.
I’ll explain exactly why traditional geotargeting is expensive and inefficient, and I’ll introduce you to a much more beneficial and cost-efficient alternative—one that’s perfect for a funeral home.