(NOTE: Monitoring your funeral home’s online reputation is a requirement for success in the digital age. Try our free Review Scan now for an instant reputation report on your funeral home.)
You can have the best paid search ads in the world and still fall flat with search engine marketing if your landing pages aren’t up to par. If you’re putting all your efforts in targeting and perfecting ads, it’s time to back that up with some work on your onsite content.
What Are Landing Pages?
These are the pages on your site where people land when they click your links or ads. The purpose of a landing page is to expand on the offer or message in your ad and convince someone to take action such as making an appointment, signing up for information about prearrangements, or purchasing deathcare products.
Tips for Funeral Home Landing Pages that Perform
Increase the chance your landing pages will drive potential clientele to act with some of the following tips:
If it sounds like improving your funeral home search engine marketing landing pages is a lot of work, that’s because it is. But don’t pull the plug on SEM because numerous landing pages sound like too much for your business to handle.
Instead, consider reaching out for professional help with your funeral home marketing to ensure all your campaigns perform well.