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It’s not currently official, but Instagram seems to be dipping its toes into local business profiles. And that means it’s time for death care companies to dive into the funeral home marketing opportunities on the social platform.
Here’s what you need to know about the unofficial update and how you can prepare to leverage potential marketing benefits:
Local Business Profiles Spotted on Instagram
If you can’t see these profiles from your personal Instagram account, don’t feel left out. The local business profiles seem to be in beta mode, which means they’re popping up for random users and companies. But they do exist — people are sharing online screenshots to prove it — so the potential benefits for local funeral home marketing are coming.
In their current version, the profiles include information such as company name, Instagram profile link, street address, hours of operation, business category, phone number, and website URL. The profiles also appear to display the last three images posted by the business on Instagram.
A full rollout of these profiles will provide another place where users can discover your business. And with almost 30 percent of adults in the United States on Instagram, more exposure on the platform could drive impressive results.
Three Tips for Preparing for Your Own Profile Listing
As a funeral home or other death care company, you might be wary of incorporating Instagram marketing. That’s understandable. But while you certainly need to draw some hard lines in the sand about the type of pictures you share from your business, Instagram is an ideal platform for engaging with people of all ages in a very authentic manner.
Here are three things you can do today to position your company to benefit from an eventual rollout of Instagram’s local business profiles:
Any work you put into your Instagram account won’t be wasted regardless of what happens with local business profiles. By offering potential clientele a peek into your business, you create engagement and help drive awareness of your products and services.