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More than 90 percent of consumers say they have a more positive feeling about a product, service, or business after attending an experiential marketing event. But does this approach work with deathcare as well as it does in industries such as hospitality or retail?
The answer is yes, but you must understand what experiential marketing is and how to apply it to your niche.
What Is Experiential Marketing?
This type of marketing immerses your audience in an experience that leaves them feeling engaged and positive about your brand. An example is an industry convention where businesses set up booths and experiences for attendees.
But experiential marketing doesn’t have to correlate to an event. You can do it on your website and social media pages too. Even radio or television ads can be experiential to some degree. Marketing content that speaks to the needs and emotions of people—that make individuals feel like you’re talking directly to them—is often experiential.
The Power of Experiential Marketing
Almost 85 percent of consumers say an important factor in their purchase decision is whether they’re treated like a person and not a number. Experiential marketing helps businesses do that. Here are a few more reasons to engage in this type of marketing:
Applying It to Funeral Home Marketing
Most people aren’t going to show up to a funeral home convention and take selfies in the casket booth, though. So, what opportunities do deathcare firms have for creating experiential marketing?
Ultimately, experiential marketing is about ensuring a connection through emotions. Consider ways to engage consumers on that level to make your deathcare marketing more experiential.
Funeral Home of the Modern Era
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