Videos

In every episode of Funeral Home Success Show, our founder Welton Hong, takes a few moments to deconstruct latest topics in online marketing. He translates these topics into layperson terms, showing you how you can leverage them to make your phone ring.

January 21, 2020

How To Spot And Flag A Fake Google Listing

Unethical marketers can steal potential business from your funeral home by setting up your local competitors with fake Google listings. Welton Hong explains how to spot these shady listings and […]
January 14, 2020

How Much Of Your Revenue Should Your Funeral Home Allocate To Marketing?

Welton Hong currently recommends investing from 8 to 10 percent of revenue to marketing for most funeral homes, and a little more if you’re in aggressive growth mode.
January 14, 2020

Get Great ROI For Your Funeral Home With YouTube Ads

Some of the best ROI your funeral home can get is with YouTube Ads, because you’re only charged when someone actually clicks on your ad or watches at least half […]
January 14, 2020

Generate “Top-Of-Mind Awareness” With Display Ads

Your funeral home needs to get the call when local families have an immediate need. As Welton Hong explains, the best way to achieve this is through search engine marketing, […]
January 14, 2020

Is Newspaper Digital Marketing Useful For Your Funeral Home?

Print newspapers and directories have shifted to promoting digital marketing for local businesses now that print has become far popular. But does it make sense to invest your marketing dollars […]
January 14, 2020

Have You Begun The Process For Achieving Your 2020 Goals?

Hopefully you already set your funeral home’s goals for 2020, but if you’re still struggling with what they should be in January, Welton Hong has some excellent tips for you.
January 6, 2020

Are Your Geofenced Ads Showing Up In The Right Places?

Not all geofencing networks are equal. With some, your funeral home marketing ads could be showing up on all sorts of low-quality platforms. Welton Hong tells you what to watch […]
January 6, 2020

The TRUTH About Geofencing For Funeral Homes

There’s been a lot of talk lately about how geofencing can benefit funeral homes. In this webinar, Welton Hong separates the fact from the fiction.
January 6, 2020

Rapidly Generate At-Needs With Search Engine Marketing

The fastest and most reliable way to generate at-need calls is search engine marketing. Make sure you’re doing everything you can to leverage this tool in 2020.
January 6, 2020

Hire Videographers In A Snap With SmartShoot

One of the best ways to strengthen your funeral home’s online credibility is to have a robust About Us section with a short video profile on your website. To make […]
January 6, 2020

Don’t Put All Your Eggs In One Marketing Basket In 2020

If you’re not doing so already, now is a great time to practice omnichannel marketing for your funeral home. This means that you’re marketing in several different channels, helping you […]
December 30, 2019

Use Frequency Cap To Avoid Retargeting Problems

Retargeting is a great tool for staying in front of prospective preneed customers even after they’ve left your site, but you must be careful not to make them feel like […]