Videos

In every episode of Funeral Home Success Show, our founder Welton Hong, takes a few moments to deconstruct latest topics in online marketing. He translates these topics into layperson terms, showing you how you can leverage them to make your phone ring.

August 19, 2020

Are You Using the Right “Match Type” for Google Ads Keywords?

Many funeral home owners are wondering how to get better results from their Google Ads. In many cases, they’re not using the right match types for their keywords. Watch this […]
August 19, 2020

Three Ways Funeral Homes Can Increase Revenue

If your funeral home is dealing with substantially lower average revenue on your calls right now, you’re hardly alone. It’s a big problem across the board, especially with the ongoing […]
August 12, 2020

Set Up Your Google Listing to Receive Messages from the Public

If anyone has a question about your funeral home, you want to know that right away. You simply need to set up messaging on your Google My Business listing. Google […]
August 11, 2020

Make Slight Increases to Mobile Google Ad Budgets for Better Placement

You want to get the best real estate—showing up right at the top—for your mobile Google Ads. But sometimes, you might be missing out because your bid is just a […]
August 7, 2020

These Tools Help You Test Your Website’s Loading Speed

If your funeral home website isn’t loading fast enough, you’re losing out on a lot of business: It’s as simple as that. The key is to regularly test your site’s […]
August 5, 2020

Use Google’s Rich Results Test Tool for Better Search Performance

If you’re not already using rich snippets and related markup options on your funeral home website, you’re missing out on an incredible opportunity to improve your ranking and display on […]
August 4, 2020

Using GMB to Make Appointment Setting Easier

Want to make it easier for families to make appointments with your funeral home? Google My Business now lets you use employ additional links for this purpose. Check out Welton […]
July 29, 2020

Seven Functions a CEO Should Never Delegate – Part 3

In the final edition of this three-part series, Welton Hong explains the final two functions a successful CEO never delegates: building the organizational chart and creating the culture.
July 29, 2020

Seven Functions a CEO Should Never Delegate – Part 2

In this video, Welton Hong explains how hiring “A players”—highly motivated, very skilled employees—is one of those key functions a CEO should not delegate.
July 29, 2020

Seven Functions a CEO Should Never Delegate – Part 1

Delegation is incredibly important when you’re running a funeral home or other deathcare business—but it’s just as important to know which things you need to be doing yourself. In the […]
July 29, 2020

The Difference Between LinkedIn Articles & Posts

If you’re trying to build your personal brand on LinkedIn, you might be confused between the difference between articles and posts on the platform. They’re both beneficial, but only one […]
July 21, 2020

For a Branding Refresh, Try Some New Fonts

Changing up the fonts on your funeral home website and marketing content can have a huge effect in refreshing your branding. Welton Hong discovered a number of great resources to […]