Videos

In every episode of Funeral Home Success Show, our founder Welton Hong, takes a few moments to deconstruct latest topics in online marketing. He translates these topics into layperson terms, showing you how you can leverage them to make your phone ring.

March 10, 2020

How To Track The Sources Of Your Leads

It’s easy to track where some of your preneed leads come from, but when you open up your promotional initiatives a little bit, it can suddenly get quite complicated. Here’s […]
March 10, 2020

How To Lower Your Cost Per Sale

Have you audited your actual cost per sale for at-need and preneed cases? If it’s too high, you can take several actions to improve that.
March 10, 2020

The Truth About Geofencing For Funeral Homes

Geofencing tools can be extremely beneficial for funeral homes, but you must be careful—there are also a lot of myths propagated by shady marketers. Welton Hong clears up the confusion […]
March 2, 2020

What’s The Purpose Of Your Funeral Home Website?

Of course your funeral home needs a website, but have you thought about how it works specifically as a marketing tool—and the steps needed to improve its functionality?
March 2, 2020

Reach And Frequency Both Matter In Your Advertising

Advertising can benefit your funeral home, but frequency is just as important as reach. Welton Hong explains how many various “touches” you need to make before potential clients feel engaged […]
March 2, 2020

The Difference Between Bounce Rate & Exit Rate

Bounce rate and exit rate are not exactly the same thing, as it’s important to know the difference when analyzing visitor statistics for your funeral home website and/or landing page.
March 2, 2020

It’s Pointless For Your Marketing Agency To Bid On Your Brand Name

If you’re contracting for Google Ads with a marketing company that wants to bid on your funeral home’s brand name, nip that in the bud! As Welton Hong explains, there’s […]
February 24, 2020

Be Sure You Have Access To Logins & Passwords

Far too many funeral home owners have no access to their own websites’ logins and passwords. Don’t let this happen to you! You don’t want your site to be “held […]
February 24, 2020

Beware Of Shady Web Development Companies

Some shady web development businesses charge funeral homes up to $20,000 just to create a simple WordPress website. Then the funeral home owner doesn’t even get site ownership or admin […]
February 24, 2020

Highlight Differences To Compete With Low-Cost Providers

Challenged by low-cost providers in your market? Here’s one proven way to fight back: Use your website to highlight ways your funeral home is better than those bargain-basement services.
February 24, 2020

How To Deal With Low-Cost Providers

In virtually every local market today, independent funeral homes face the challenge of bargain-basement competitors undercutting their prices. Welton Hong explains what methods work to fight back and win over […]
February 24, 2020

Incentivize Your Employees To Ask For Reviews

Generating more positive reviews enhances your funeral home’s credibility with potential clientele AND improves your SEO. Although review platforms don’t let you provide incentives for families to review you, there’s […]