Videos

In every episode of Funeral Home Success Show, our founder Welton Hong, takes a few moments to deconstruct latest topics in online marketing. He translates these topics into layperson terms, showing you how you can leverage them to make your phone ring.

January 6, 2020

Rapidly Generate At-Needs With Search Engine Marketing

The fastest and most reliable way to generate at-need calls is search engine marketing. Make sure you’re doing everything you can to leverage this tool in 2020.
January 6, 2020

Hire Videographers In A Snap With SmartShoot

One of the best ways to strengthen your funeral home’s online credibility is to have a robust About Us section with a short video profile on your website. To make […]
January 6, 2020

Don’t Put All Your Eggs In One Marketing Basket In 2020

If you’re not doing so already, now is a great time to practice omnichannel marketing for your funeral home. This means that you’re marketing in several different channels, helping you […]
December 30, 2019

Use Frequency Cap To Avoid Retargeting Problems

Retargeting is a great tool for staying in front of prospective preneed customers even after they’ve left your site, but you must be careful not to make them feel like […]
December 30, 2019

Need A Plan For 2020? Try This Framework!

Welton Hong explains how he and his Ring Ring Marketing leadership team put together their plan for success in 2020, along with how you can use this framework to plan […]
December 30, 2019

Never Offer Something In Return For A Positive Review

Review platforms can penalize your funeral home severely for offering clientele something in return—effectively bribing them—in exchange for a positive review.
December 30, 2019

Set Your Funeral Home’s Holiday Hours On Google

Make sure the operating hours you have listed on Google correctly indicate when you’re available, especially during holidays. Otherwise, your Google listing might indicate you’re closed.
December 30, 2019

Use City-Based Content For Higher Google Rankings

Want your funeral home to rank higher in Google’s organic (free) search results for all the areas you serve? Of course you do! Achieve this by incorporating city-based content into […]
December 23, 2019

Ways To Increase Your Credibility On Your Website

The higher credibility your funeral home has, the more at-need cases and preneed contracts you’ll generate. Welton Hong explains how to improve your online credibility on your website.
December 23, 2019

Take Advantage of GMB’s Wonderful “Make An Appointment” Feature

Google My Business now lets potential at-need or preneed clientele go straight from your Google listing to your website’s Contact Us page. Welton Hong explains how to leverage this great […]
December 23, 2019

Fluctuate Deathcare Lead Generation With Google Ads

Did you know you can fluctuate the flow of leads for your funeral home anytime with Google Ads? You can spend more or less whenever you want or even turn […]
December 23, 2019

Be Aware That Google Search Is Becoming “Pay-To-Play”

Paid search ads are rapidly taking over the real estate on Google SERPs, pushing organic (free) results further down the page. Here’s how your funeral home marketing should deal with […]