Videos

In every episode of Funeral Home Success Show, our founder Welton Hong, takes a few moments to deconstruct latest topics in online marketing. He translates these topics into layperson terms, showing you how you can leverage them to make your phone ring.

June 16, 2020

Lower Google Ads Costs With ‘Single Keyword Ad Group’

Looking to save money on your Google Ads? Here’s a trick called “single keyword ad group.” It takes a little more time to set up, but it can significantly lower […]
June 16, 2020

Utilize The Q&A Feature On Your Google Listing

Did you realize that people can ask your questions on your funeral home’s Google My Business listing? If not, you need to check it out and make sure your answering […]
June 16, 2020

Dialing In Google Ads Without Average Position

You obviously want your Google Ads to appear as prominently as possible; determining placement was easier when Google provided data on “average position. Unfortunately, it’s taken that information away. But […]
June 9, 2020

Use Rules In Google Ads To Keep Your Campaign In Line

You probably don’t have time to constantly monitor your Google Ads account to make sure you’re getting good ROI and strong results overall. By setting certain rules in your campaign, […]
June 9, 2020

Use YouTube Ads To Brand Your Funeral Home

Some of the best branding is done through video, but television advertising can be prohibitively expensive. Instead, share your funeral home branding through YouTube Ads: It’s a much more economical […]
June 9, 2020

Google Ads: Finding The Most Effective Spending Limit

It’s critical to know where to set the spending limit for your Google Ads campaign. If you set it too high, you might be spending a lot of money for […]
June 9, 2020

Lower The Cost Per Click On Your Google Ads

You want to get the most bang for your buck when advertising your funeral home on Google Ads. How do you keep the cost per click reasonable? Welton Hong explains […]
June 2, 2020

Who Is Bidding Against You For Google Ads Keywords?

When you’re bidding on keywords on the Google Ads platform, it’s important to know which other local funeral service providers you’re competing against. Welton Hong illustrates how to do this.
June 2, 2020

Why Does Yelp Filter Out Reviews?

About 30 percent of business reviews, including some genuinely legitimate reviews, get “caught” in Yelp’s filter. This obviously can be frustrating, because sometimes some legit positive reviews for your funeral […]
May 26, 2020

The Actual Star Rating Distribution On Yelp Might Surprise You

Quite a few business owners think most Yelp reviews are negative, but the facts show an entirely different story. Here’s the plain truth on how many reviews are positive, negative, […]
May 26, 2020

Get To Know Facebook’s New Look

Facebook is the very best social media platform for getting the attention of the deathcare demographic, and it’s rolling out a brand-new web interface. Welton Hong walks you through the […]
May 26, 2020

Webinar: Leveraging The Power Of GMB

Your funeral home’s Google My Business profile is one of the most powerful tools in your funeral service marketing efforts, and Google provides it completely free of use. In this […]