"The Funeral Home Director's Guide to Generating More At-Need Calls" is a comprehensive resource on the marketing techniques that work best for immediately driving more calls from immediate needs. From search engine marketing (SEM) and website conversion tactics to online reputation and mobile-friendliness, it explains exactly how to use digital marketing tools to deliver more cases right now.
"The Funeral Home Owner's Guide to Optimizing Your Online Reputation" shows you exactly how to monitor and improve your online reputation. You'll learn the differences between the three major review platforms for funeral service (Google, Facebook, and Yelp); how to generate more online reviews and deal with negative ones; how to flag fake reviews; how to encourage positive reviews and deter negative ones without "review gating"; and much more.
"Becoming the Funeral Home of the Modern Era" gives you the lowdown on tools and techniques your deathcare firm should be using to optimize services. While these techniques became particularly useful during the COVID-19 crisis, they're beneficial at all times. The guide explains how RRM uses techniques such as videoconferencing, project management, and remote working tools. It shows how to run your firm more effectively—and at very little expense.