“Local Internet Marketing 101” is a free handbook that demystifies search engine marketing — this relates to the “SEO” (search engine optimization) — you hear so much about. Our handbook clearly explains — no tech-speak here — the major tools (organic search, local/map search and paid advertising, aka PPC), used in online marketing. When managed properly and used effectively, these tools can massively grow your business. Each tool is described in detail as to how it should be used, who should be using it, and — just as important — when a tool is a waste of time and money.
“Social Media Tools: What’s Right and Wrong For Your Business” is a free handbook that debunks the business aspects of social media. We cover Twitter, Facebook, LinkedIn, blogging and other social media platforms to help you decide whether to jump on the social media bandwagon. While some businesses thrive using social media (restaurants and personal fitness services are excellent examples), this isn’t the case for every business. If not managed properly, social media sometimes can actually do more harm than good.