In every episode of Funeral Home Success Show, our founder Welton Hong, takes a few moments to deconstruct latest topics in online marketing. He translates these topics into layperson terms, showing you how you can leverage them to make your phone ring.

January 14, 2022

How to Tell if a Google Update Affected Your Search Ranking

Welton Hong comes to you today from ICCFA’s Dead Talks in Las Vegas. One of the things he loves about attending industry events is catching up with clients and partners […]
December 29, 2021

What the Latest Change to Google Local Search Means to You

Not only did Google recently update the look and feel of its local search results, but it also updated its algorithm. Known as Vicinity, the update now ranks firms in […]
December 10, 2021

Google Local Search Has a New Look

The map on Google local search appeared above the listings before, but now it’s just to the side of them. Welton Hong like this change and has his opinion as […]
December 2, 2021

The Two Online Branding Tactics You Should be Using

If your funeral home already has a strong presence on Google, what’s the next step? In most cases, it’s time to brand your firm as the “go-to” funeral home in […]
December 1, 2021

Why Facebook Ads Are More Expensive Right Now

If you’re running Facebook ads to drive preneed leads, you might have noticed they’re decidedly more expensive right now. That’s simply how it goes at the end of the year, […]
November 30, 2021

Why You Want a Few Negative Online Reviews

We recently reported that Google My Business officially changed its name to Google Business Profile. Today, we want to make sure you know that Google added two very important guidelines regarding your […]
November 18, 2021

Will Automated Listing Services Help Get You Ranked in the 3-Pack?

We all know how important it is to get ranked in the Google 3-pack. We also know that the three criteria Google evaluates to determine who gets ranked in the […]
November 17, 2021

When Using Online Tracking Numbers Backfire

Welton Hong was an engineer in his former life, which means he inherently loves numbers and collecting data. But in the online world, placing different tracking numbers in your listings […]
November 16, 2021

Google Has Changed How to Update Your Business Listing

Google has not only changed the process of how to update your listing; they also changed the name: Google My Business is now called Google Business Profile. The changes are […]
November 10, 2021

Multiple Brands? How to Market on Google at Same Time

Welton Hong received an interesting question from a funeral director recently: Can they market their traditional brand and discount brand on Google at the same time? The short answer is […]
November 5, 2021

Does Direct Mail Still Work?

If you spent a dollar and received $2 back, would it be worth it? Of course it would be. Direct mail, like any other channel, is worth doing as long […]
November 3, 2021

Will Placing Google Ads Help Your Organic Ranking?

The short answer is no. Google can’t incentivize you to place ads by ranking you higher in its organic search rankings. That would be a conflict of interest. However, placing […]

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