Funeral Home Marketing https://www.funeralhomeprofits.com Tue, 19 Nov 2019 17:10:23 +0000 en-US hourly 1 https://wordpress.org/?v=5.2.4 How To Handle Old Negative Reviews Of Your Funeral Home https://www.funeralhomeprofits.com/blog/how-to-handle-old-negative-reviews-of-your-funeral-home/ Tue, 19 Nov 2019 17:10:23 +0000 https://www.funeralhomeprofits.com/?p=2109 Just because a negative review was left for your funeral home a long time back, that doesn’t mean it’s too late to help your case. Welton Hong explains.

The post How To Handle Old Negative Reviews Of Your Funeral Home appeared first on Funeral Home Marketing.

]]>
Just because a negative review was left for your funeral home a long time back, that doesn’t mean it’s too late to help your case. Welton Hong explains.

The post How To Handle Old Negative Reviews Of Your Funeral Home appeared first on Funeral Home Marketing.

]]>
The Positive Online Marketing Opportunity of Negative Reviews https://www.funeralhomeprofits.com/blog/the-positive-online-marketing-opportunity-of-negative-reviews/ Tue, 19 Nov 2019 13:00:01 +0000 https://www.funeralhomeprofits.com/?p=2025 Online reviews are important for business success, but deathcare companies might be surprised to learn that it’s not a constant race to five-star status. While high-quality service is obviously important […]

The post The Positive Online Marketing Opportunity of Negative Reviews appeared first on Funeral Home Marketing.

]]>
Online reviews are important for business success, but deathcare companies might be surprised to learn that it’s not a constant race to five-star status.

While high-quality service is obviously important to families, potential clientele investigating your company via reviews is looking for more. And negative reviews provide you with an opportunity to demonstrate that extra something.

No One Believes a “100 Percent Glow”
A couple of lackluster reviews peppered into your Google profile creates authenticity. Consumers are cynical, and any business with 100 percent five-star ratings runs the risk of drawing out this nature. Glowing reviews, especially when that’s all there is to see, can seem inauthentic and make the family in need question what a deathcare company might be hiding.

Consider it logically. When you provide such personal goods and services to families facing a difficult time, is it reasonable to believe that every person will walk away so content with the outcome that they gush about it online? It’s not, and the occasional 2-star or 3-star review tells the story of this reality.

A Larger Number of Reviews Is Better Than a Perfect Score
There’s a correlation between the number of reviews posted about your business and the increase in your revenue. That means you want as many people to leave reviews as possible.

Gatekeeping to ensure that only perfect reviews land on your profile is counterintuitive for funeral home marketing needs. Plus, it could get you banned from Google, making it an all-around bad idea.

Responding to Reviews Is Critical
So extend the invitation to leave a review to everyone. You might only personally encourage seemingly satisfied families, but you passively ask for reviews by including links in email follow ups or on your site.

And if you do get a negative review, turn it into a positive marketing moment for your business. Respond to the review, making it known to everyone that you’re willing to take constructive criticism and work to improve your services in the future.

Companies that respond to at least 25 percent of their online reviews experience a bump of around 35 percent in revenue. And given that about two-thirds of small businesses don’t bother with this tactic, funeral homes that do so will take advantage of a great online marketing opportunity.

The post The Positive Online Marketing Opportunity of Negative Reviews appeared first on Funeral Home Marketing.

]]>
Everyone Sees Reviews Of Your Funeral Home https://www.funeralhomeprofits.com/blog/everyone-sees-reviews-of-your-funeral-home/ Mon, 18 Nov 2019 18:43:29 +0000 https://www.funeralhomeprofits.com/?p=2107 You might think reviews of your funeral home do not matter, but they definitely do — and it’s incredibly easy for families to see them today in search results.

The post Everyone Sees Reviews Of Your Funeral Home appeared first on Funeral Home Marketing.

]]>
You might think reviews of your funeral home do not matter, but they definitely do — and it’s incredibly easy for families to see them today in search results.

The post Everyone Sees Reviews Of Your Funeral Home appeared first on Funeral Home Marketing.

]]>
Be Sure To Monitor Your GMB Q&A Section https://www.funeralhomeprofits.com/blog/be-sure-to-monitor-your-gmb-qa-section/ Mon, 18 Nov 2019 18:41:48 +0000 https://www.funeralhomeprofits.com/?p=2105 Did you know your Google My Business listing has an area where people can ask you questions about your funeral home? You need to be actively answering those questions.

The post Be Sure To Monitor Your GMB Q&A Section appeared first on Funeral Home Marketing.

]]>
Did you know your Google My Business listing has an area where people can ask you questions about your funeral home? You need to be actively answering those questions.

The post Be Sure To Monitor Your GMB Q&A Section appeared first on Funeral Home Marketing.

]]>
Getting Answers From Your Google My Business https://www.funeralhomeprofits.com/blog/getting-answers-from-your-google-my-business/ Mon, 18 Nov 2019 18:39:21 +0000 https://www.funeralhomeprofits.com/?p=2103 Want to learn more about how families in need find you in local search, particularly the power of the Google 3-Pack? It’s all in your GMB!

The post Getting Answers From Your Google My Business appeared first on Funeral Home Marketing.

]]>
Want to learn more about how families in need find you in local search, particularly the power of the Google 3-Pack? It’s all in your GMB!

The post Getting Answers From Your Google My Business appeared first on Funeral Home Marketing.

]]>
Your Deathcare Business Must Appear On The First Page Of Mobile Searches https://www.funeralhomeprofits.com/blog/your-deathcare-business-must-appear-on-the-first-page-of-mobile-searches/ Mon, 18 Nov 2019 18:36:54 +0000 https://www.funeralhomeprofits.com/?p=2101 More people search on mobile now than they do on desktops. Welton Hong explains how to check whether your funeral home is ranking well enough.

The post Your Deathcare Business Must Appear On The First Page Of Mobile Searches appeared first on Funeral Home Marketing.

]]>
More people search on mobile now than they do on desktops. Welton Hong explains how to check whether your funeral home is ranking well enough.

The post Your Deathcare Business Must Appear On The First Page Of Mobile Searches appeared first on Funeral Home Marketing.

]]>
When Needed, Here’s How To Alter Your Funeral Home’s Operating Hours https://www.funeralhomeprofits.com/blog/when-needed-heres-how-to-alter-your-funeral-homes-operating-hours/ Tue, 12 Nov 2019 21:20:51 +0000 https://www.funeralhomeprofits.com/?p=2098 Most often, it’s best to keep your funeral home’s hours listed as 24/7 at all times on Google. But if you do need to show your firm as “closed” on […]

The post When Needed, Here’s How To Alter Your Funeral Home’s Operating Hours appeared first on Funeral Home Marketing.

]]>
Most often, it’s best to keep your funeral home’s hours listed as 24/7 at all times on Google. But if you do need to show your firm as “closed” on Google on particular dates, here’s how to do it.

The post When Needed, Here’s How To Alter Your Funeral Home’s Operating Hours appeared first on Funeral Home Marketing.

]]>
Showcase Your Funeral Services In Search Results https://www.funeralhomeprofits.com/blog/showcase-your-funeral-services-in-search-results/ Tue, 12 Nov 2019 21:17:12 +0000 https://www.funeralhomeprofits.com/?p=2096 Google has provided a free and easy way to put your best foot forward when someone searches for your funeral home. Welton Hong shows you how it works.

The post Showcase Your Funeral Services In Search Results appeared first on Funeral Home Marketing.

]]>
Google has provided a free and easy way to put your best foot forward when someone searches for your funeral home. Welton Hong shows you how it works.

The post Showcase Your Funeral Services In Search Results appeared first on Funeral Home Marketing.

]]>
How Search Engine Marketing Emulates The Yellow Pages https://www.funeralhomeprofits.com/blog/how-search-engine-marketing-emulates-the-yellow-pages/ Tue, 12 Nov 2019 21:16:09 +0000 https://www.funeralhomeprofits.com/?p=2094 Good search engine marketing (SEM) targets “problem aware” funeral service consumers the same way the old-school Yellow Pages used to do.

The post How Search Engine Marketing Emulates The Yellow Pages appeared first on Funeral Home Marketing.

]]>
Good search engine marketing (SEM) targets “problem aware” funeral service consumers the same way the old-school Yellow Pages used to do.

The post How Search Engine Marketing Emulates The Yellow Pages appeared first on Funeral Home Marketing.

]]>
Analyze Your Deathcare Competitors By Going “Back in Time” https://www.funeralhomeprofits.com/blog/analyze-your-deathcare-competitors-by-going-back-in-time/ Tue, 12 Nov 2019 21:13:56 +0000 https://www.funeralhomeprofits.com/?p=2092 Analyzing earlier versions of your competitors’ websites can be very informative. Welton Hong shows you how to use the Wayback Machine digital archive to do it.

The post Analyze Your Deathcare Competitors By Going “Back in Time” appeared first on Funeral Home Marketing.

]]>
Analyzing earlier versions of your competitors’ websites can be very informative. Welton Hong shows you how to use the Wayback Machine digital archive to do it.

The post Analyze Your Deathcare Competitors By Going “Back in Time” appeared first on Funeral Home Marketing.

]]>