Funeral Home Marketing https://www.funeralhomeprofits.com Sun, 15 Sep 2019 08:26:56 +0000 en-US hourly 1 https://wordpress.org/?v=5.2.3 Always Know Immediately When Your Funeral Home Is Mentioned Online Thanks To Google Alerts https://www.funeralhomeprofits.com/blog/funeral-homes-google-alerts/ Sun, 15 Sep 2019 08:26:56 +0000 https://www.funeralhomeprofits.com/?p=1970 If your funeral home is mentioned online—either positively or negatively—you need to know immediately so you can respond if needed. Welton explains how to use Google Alerts to do that

The post Always Know Immediately When Your Funeral Home Is Mentioned Online Thanks To Google Alerts appeared first on Funeral Home Marketing.

]]>
If your funeral home is mentioned online—either positively or negatively—you need to know immediately so you can respond if needed. Welton explains how to use Google Alerts to do that

The post Always Know Immediately When Your Funeral Home Is Mentioned Online Thanks To Google Alerts appeared first on Funeral Home Marketing.

]]>
If Your Phone Number Isn’t Evident Everywhere On Your Funeral Home Website, That’s A Big Problem. Here’s What To Do. https://www.funeralhomeprofits.com/blog/funeral-home-website-phone-number/ Sun, 15 Sep 2019 08:21:35 +0000 https://www.funeralhomeprofits.com/?p=1968 A core aspect of generating conversions is making it easy for website visitors to easily contact you. Welton explains making your funeral home’s phone number “sticky” on both desktop and […]

The post If Your Phone Number Isn’t Evident Everywhere On Your Funeral Home Website, That’s A Big Problem. Here’s What To Do. appeared first on Funeral Home Marketing.

]]>
A core aspect of generating conversions is making it easy for website visitors to easily contact you. Welton explains making your funeral home’s phone number “sticky” on both desktop and mobile devices.

The post If Your Phone Number Isn’t Evident Everywhere On Your Funeral Home Website, That’s A Big Problem. Here’s What To Do. appeared first on Funeral Home Marketing.

]]>
Your Funeral Home Serves Families 24 Hours A Day, So Your Google Settings Must Reflect That https://www.funeralhomeprofits.com/blog/set-google-hours-funeral-homes/ Sun, 15 Sep 2019 08:12:24 +0000 https://www.funeralhomeprofits.com/?p=1966 Every business can set its operating hours on Google. Your funeral home serves families 24×7, so be sure you never appear “closed” on Google!

The post Your Funeral Home Serves Families 24 Hours A Day, So Your Google Settings Must Reflect That appeared first on Funeral Home Marketing.

]]>
Every business can set its operating hours on Google. Your funeral home serves families 24×7, so be sure you never appear “closed” on Google!

The post Your Funeral Home Serves Families 24 Hours A Day, So Your Google Settings Must Reflect That appeared first on Funeral Home Marketing.

]]>
What Do People See When They Search Online For Your Funeral Home? You Must Google Yourself. https://www.funeralhomeprofits.com/blog/google-your-own-funeral-home/ Sun, 15 Sep 2019 08:11:03 +0000 https://www.funeralhomeprofits.com/?p=1964 Don’t simply assume what people learn about your funeral home when they search for it. If you haven’t Googled yourself in a while, you might be surprised what you discover.

The post What Do People See When They Search Online For Your Funeral Home? You Must Google Yourself. appeared first on Funeral Home Marketing.

]]>
Don’t simply assume what people learn about your funeral home when they search for it. If you haven’t Googled yourself in a while, you might be surprised what you discover.

The post What Do People See When They Search Online For Your Funeral Home? You Must Google Yourself. appeared first on Funeral Home Marketing.

]]>
When You Market Your Funeral Home In Several Channels And Test Your Processes, You Never Have To Just “Hope For The Best.” https://www.funeralhomeprofits.com/blog/market-funeral-home-several-channels/ Sun, 15 Sep 2019 08:05:16 +0000 https://www.funeralhomeprofits.com/?p=1960 Live from the Saratoga Race Course in Saratoga Springs (N.Y.), Welton explains the difference between betting on horses for fun and properly testing your marketing methods.

The post When You Market Your Funeral Home In Several Channels And Test Your Processes, You Never Have To Just “Hope For The Best.” appeared first on Funeral Home Marketing.

]]>
Live from the Saratoga Race Course in Saratoga Springs (N.Y.), Welton explains the difference between betting on horses for fun and properly testing your marketing methods.

The post When You Market Your Funeral Home In Several Channels And Test Your Processes, You Never Have To Just “Hope For The Best.” appeared first on Funeral Home Marketing.

]]>
Those Calls You’re Getting From “Google?” That’s not really Google. https://www.funeralhomeprofits.com/blog/funeral-home-google-phone-calls/ Sun, 15 Sep 2019 08:03:31 +0000 https://www.funeralhomeprofits.com/?p=1958 If your funeral home is getting lots of calls from someone claiming to be from Google and saying your listing hasn’t been claimed, don’t believe it: It’s a scam.

The post Those Calls You’re Getting From “Google?” That’s not really Google. appeared first on Funeral Home Marketing.

]]>
If your funeral home is getting lots of calls from someone claiming to be from Google and saying your listing hasn’t been claimed, don’t believe it: It’s a scam.

The post Those Calls You’re Getting From “Google?” That’s not really Google. appeared first on Funeral Home Marketing.

]]>
Two Local SEO Trends That Will Impact Funeral Home Marketing https://www.funeralhomeprofits.com/blog/two-local-seo-trends-that-will-impact-funeral-home-marketing/ Tue, 10 Sep 2019 13:00:59 +0000 https://www.funeralhomeprofits.com/?p=1862 Deathcare may be an industry that dates back, in one form or another, to the beginning of human history. But that doesn’t mean modern funeral homes can completely ignore today’s […]

The post Two Local SEO Trends That Will Impact Funeral Home Marketing appeared first on Funeral Home Marketing.

]]>
Deathcare may be an industry that dates back, in one form or another, to the beginning of human history. But that doesn’t mean modern funeral homes can completely ignore today’s trends—especially when it comes to local SEO.

Here are two trends that may impact your local funeral home marketing efforts in 2019.

1. Google Properties Take a Bigger Piece of the Search Pie
Google has traditionally aimed its efforts at serving up the most relevant, quality links for each search. However, in recent years, the search engine has begun to cultivate its own on-SERP properties, including local pack and map results. That includes Google My Business and Knowledge Panel, which present information about companies and other entities directly on the results pages.

Local searches may never make it past the search page, as users could find all the information they need right there. For funeral homes, that makes it extra necessary to claim GMB profiles and ensure all the information is accurate and as eye-catching as possible.

2. Websites Still Count
Even with Google stealing some of your thunder, you can’t abandon efforts on your own webpage. More than half of all consumers check business sites before making a final decision about a purchase, and about 55 percent expect your website to be the final authority on your goods and services.

No matter how well your GMB profile represents, you still need to provide a website that goes into more detail. Plus, a well-designed site with high-quality content positions you as an expert, which can set the minds of families in need at ease.

Local SEO is important for online funeral home marketing. Families in need or those looking to preplan their final arrangements are often looking for nearby businesses to provide the service. By keeping your SEO efforts in line with the trends, you can ensure your company shows up when potential clientele goes looking.

The post Two Local SEO Trends That Will Impact Funeral Home Marketing appeared first on Funeral Home Marketing.

]]>
Does Google Rank Funeral Homes Better In Organic Listings If They Buy A Lot Of Google Ads? https://www.funeralhomeprofits.com/blog/does-google-rank-funeral-homes-better-in-organic-listings-if-they-buy-a-lot-of-google-ads/ Sat, 07 Sep 2019 10:06:50 +0000 https://www.funeralhomeprofits.com/?p=1937 Advertising with Google has no direct effect on organic search results—but it does have an indirect effect you need to know.

The post Does Google Rank Funeral Homes Better In Organic Listings If They Buy A Lot Of Google Ads? appeared first on Funeral Home Marketing.

]]>
Advertising with Google has no direct effect on organic search results—but it does have an indirect effect you need to know.

The post Does Google Rank Funeral Homes Better In Organic Listings If They Buy A Lot Of Google Ads? appeared first on Funeral Home Marketing.

]]>
Can You Steal Search Traffic From A Competing Funeral Home By Bidding On Its Name? https://www.funeralhomeprofits.com/blog/can-you-steal-search-traffic-from-a-competing-funeral-home-by-bidding-on-its-name/ Sat, 07 Sep 2019 10:05:19 +0000 https://www.funeralhomeprofits.com/?p=1935 Most often, you CAN bid on a competitor’s name, but that doesn’t mean you should. Here’s why you might want to rethink that strategy.

The post Can You Steal Search Traffic From A Competing Funeral Home By Bidding On Its Name? appeared first on Funeral Home Marketing.

]]>
Most often, you CAN bid on a competitor’s name, but that doesn’t mean you should. Here’s why you might want to rethink that strategy.

The post Can You Steal Search Traffic From A Competing Funeral Home By Bidding On Its Name? appeared first on Funeral Home Marketing.

]]>
How Many Positive Reviews Does Your Funeral Home Need? Here’s The Magic Number! https://www.funeralhomeprofits.com/blog/how-many-positive-reviews-does-your-funeral-home-need-heres-the-magic-number/ Sat, 07 Sep 2019 10:01:27 +0000 https://www.funeralhomeprofits.com/?p=1933 Beat out other local funeral homes for calls—even if they charge less—by improving your online reputation.

The post How Many Positive Reviews Does Your Funeral Home Need? Here’s The Magic Number! appeared first on Funeral Home Marketing.

]]>
Beat out other local funeral homes for calls—even if they charge less—by improving your online reputation.

The post How Many Positive Reviews Does Your Funeral Home Need? Here’s The Magic Number! appeared first on Funeral Home Marketing.

]]>