Funeral Home Marketing https://www.funeralhomeprofits.com Wed, 25 Nov 2020 22:25:38 +0000 en-US hourly 1 Three Places You Can Integrate Automation into Funeral Home Marketing https://www.funeralhomeprofits.com/blog/three-places-you-can-integrate-automation-into-funeral-home-marketing/ Tue, 01 Dec 2020 13:00:17 +0000 https://www.funeralhomeprofits.com/?p=3265 Marketing automation is the process of using software and hardware tools to make certain parts of online marketing faster, easier, and more effective. It’s not replacing the people in your […]

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Marketing automation is the process of using software and hardware tools to make certain parts of online marketing faster, easier, and more effective.

It’s not replacing the people in your process with machines or taking the human element out of your message. In fact, when you employ a couple of these automation tips, you might find that your marketing is more “humanized” than ever, and families will have a positive experience with your business from the start almost every time.

1. Use Chatbots on Your Website.
Have you ever visited a site and had a chat window pop up with a message asking if you need more assistance? That’s a chatbot. Chatbots help you provide faster service and answers to people who come to your website.

Some things you can do with chatbots include:

  • Greeting people who visit your site in a friendly manner.
  • Helping people find information on your site.
  • Providing answers to simple questions, such as funeral home location, directions, hours of operation, and what types of services are provided.
  • Scheduling appointments.

All this can be done with the same friendly, kind service that you’re known for — at exactly the time family members want to engage without you worrying about having staff at all times.

2. Automate Email Marketing as Much as Possible.
If you’re not automating email marketing, you’re far behind your competition. You can use automation to:

  • Personalize emails with recipient’s names for greater engagement or offer customized content.
  • Segment your lists appropriately for every campaign.
  • Determine what day of the week or time of day garner the most open rates and responses so you can maximize email marketing return.

3. Rely on Automated Analytics, but Don’t Skip Your Own Gut Experience.
Determining what time of day an email should be sent is one example of automated analytics. You can rely on computers to automatically help you determine the best keywords, how long your content should be, and when and where ads work best, among many other things.

Automation can be a great addition to your funeral home marketing toolbox. Just make sure you’re not relying 100% percent on machines — you know your target audience better than any computer and should be an active decision-maker in marketing efforts for your firm.

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Google Listings Now Include Obituaries https://www.funeralhomeprofits.com/blog/google-listings-now-include-obituaries/ Wed, 25 Nov 2020 22:25:38 +0000 https://www.funeralhomeprofits.com/?p=3302 Google is now displaying an Obituaries tab on the business’s Google listing (to the right of search results) when viewed on mobile, and this functionality likely will soon be available […]

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Google is now displaying an Obituaries tab on the business’s Google listing (to the right of search results) when viewed on mobile, and this functionality likely will soon be available on the desktop version. In this video, Welton Hong explains more about this novel new feature.

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How to Monitor Your Google Profile https://www.funeralhomeprofits.com/blog/how-to-monitor-your-google-profile/ Wed, 25 Nov 2020 21:50:11 +0000 https://www.funeralhomeprofits.com/?p=3300 We typically don’t Google ourselves. Welton Hong’s video explains why it’s crucial you should Google your business at least once a quarter to see what others see and what you […]

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We typically don’t Google ourselves. Welton Hong’s video explains why it’s crucial you should Google your business at least once a quarter to see what others see and what you must look for, such as your reviews, hours of operation, and more.

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Make Sure Your Marketing Team Is an Expert in Your Field https://www.funeralhomeprofits.com/blog/make-sure-your-marketing-team-is-an-expert-in-your-field/ Wed, 25 Nov 2020 21:47:51 +0000 https://www.funeralhomeprofits.com/?p=3298 Don’t be fooled by marketing firms that try to scare you with reports that grade your company’s web presence and show how your site is failing across multiple areas. In […]

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Don’t be fooled by marketing firms that try to scare you with reports that grade your company’s web presence and show how your site is failing across multiple areas. In my latest video, I’ll explain why it’s so important to get a branding specialist who knows the ins and outs of digital marketing *and* your deathcare industry.

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What Is Gratitude Marketing, and Can Funeral Homes Use It? https://www.funeralhomeprofits.com/blog/what-is-gratitude-marketing-and-can-funeral-homes-use-it/ Tue, 24 Nov 2020 13:00:14 +0000 https://www.funeralhomeprofits.com/?p=3197 Deathcare pros are typically familiar with some of the social rules around showing appreciation. If you run a funeral home, you likely have a process for gathering cards from flower […]

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Deathcare pros are typically familiar with some of the social rules around showing appreciation. If you run a funeral home, you likely have a process for gathering cards from flower arrangements to ensure the family has them—both so they know who sent these memorials and so they can send thank you cards if they want.

Even during this time of grief, thank you are culturally and socially important to many people. They’re also important to your business at any time.

That’s where gratitude marketing comes in. Gratitude marketing is exactly what it sounds like: Marketing that’s imbued with a sense of appreciation for past, present, and future clientele. Businesses engage in this type of marketing when they:

  • Make social media posts thanking clientele
  • Offer special discounts or promotions for existing clientele
  • Respond to reviews thanking someone for the opportunity to serve them

Some benefits of gratitude marketing include high average engagement and the opportunity to position your firm as one with caring, human people behind the brand.

Can funeral homes engage in gratitude marketing? You probably don’t want to offer a 10% off coupon on funerals for any family who has already used your services. That might seem inappropriately pressuring…

But that doesn’t mean you can’t show appreciation through marketing. Something as simple as a sincere message of thanks on your website can go a long way. Publicly state you’re grateful for all the families who trust you with this important care of their loved one, for example.

Other options can include gratitude in your email marketing—auto emails thanking people for subscribing to your newsletter and a process for following up to thank families for choosing your deathcare firm—and simply sharing appreciation regularly on your social pages.

If you’re not already using gratitude marketing, the week of Thanksgiving is a great time to start. Simply post in the spirit of the holiday to thank all who support your business.

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Leveraging the Power of Google My Business for Your Funeral Home https://www.funeralhomeprofits.com/blog/leveraging-the-power-of-gmb-for-your-funeral-home/ Thu, 19 Nov 2020 18:43:47 +0000 https://www.funeralhomeprofits.com/?p=3284 What’s the biggest mistake any local business can make in their internet marketing? The answer is simple: They haven’t ensured their Google My Business (GMB) listing is complete and accurate. […]

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What’s the biggest mistake any local business can make in their internet marketing?

The answer is simple: They haven’t ensured their Google My Business (GMB) listing is complete and accurate.

Honestly, we get it: It doesn’t sound absolutely critical, does it? And yet it’s a fundamental aspect of how your funeral home is portrayed on Google, which owns 90 percent of the market share in search. (It’s also by far the biggest player in PPC advertising.)

And while understanding all the aspects of GMB is important at any time, it’s especially crucial right now, when deathcare services have been affected by the COVID-19 crisis.

Even in places that have shifted from crisis to “recovery” mode, you still need to be very clear about what services you’re currently able to provide, the fact that you’re still open 24/7 for immediate needs, and so on: Your GMB listing can cover all of that.

So how do you ensure your GMB is just right? Welton Hong will break it down step by step in a free webinar next week.

Click here to watch the recording now.

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What Devices Are Your Website Visitors Using? https://www.funeralhomeprofits.com/blog/what-devices-are-your-website-visitors-using/ Thu, 19 Nov 2020 14:55:59 +0000 https://www.funeralhomeprofits.com/?p=3294 Do you know how many people are coming to your site from a desktop, tablet, or mobile phone? Welton Hong’s latest video helps deathcare businesses understand why knowing this key […]

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Do you know how many people are coming to your site from a desktop, tablet, or mobile phone? Welton Hong’s latest video helps deathcare businesses understand why knowing this key piece of data helps you engage and communicate with your clientele in the best way possible.

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Google Analytics’ Geolocation Tool Digs Deep https://www.funeralhomeprofits.com/blog/google-analytics-geolocation-tool-digs-deep/ Thu, 19 Nov 2020 14:54:30 +0000 https://www.funeralhomeprofits.com/?p=3292 Sometimes it’s important for a business to know where its website traffic is geographically located. Google Analytics has a great tool to help your deathcare business do just that. Watch […]

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Sometimes it’s important for a business to know where its website traffic is geographically located. Google Analytics has a great tool to help your deathcare business do just that. Watch Welton Hong’s latest video to learn more about your visitor’s locations and how to use this option to drill down on clientele demographics.

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Why and How to Test the Mobile Friendliness of Your Funeral Home Website https://www.funeralhomeprofits.com/blog/why-and-how-to-test-the-mobile-friendliness-of-your-funeral-home-website/ Tue, 17 Nov 2020 13:00:56 +0000 https://www.funeralhomeprofits.com/?p=3193 What if you don’t know if your site is mobile-friendly? Don’t worry, we’ve got tips. Google’s mobile-friendly initiative isn’t new news. We’ve covered it from a variety of angles the […]

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What if you don’t know if your site is mobile-friendly? Don’t worry, we’ve got tips.

Google’s mobile-friendly initiative isn’t new news. We’ve covered it from a variety of angles the past few years, and earlier this summer, the search engine made it official. Mobile-first indexing hit the majority of websites this year.

Why Does Mobile Matter?
If your website doesn’t work well and look good on mobile devices, you’ve always run the risk of alienating potential clientele using that technology. That’s a growing concern, since more people now access the internet on mobile devices than desktop computers—a fact that’s been true since 2015 or 2016, depending on which statistics you source.

But now, a site that doesn’t perform on mobile can keep desktop users from engaging with your funeral home website—because they might never know you exist.

Mobile-first indexing ensures sites that work on mobile show up first in search results. Sites that aren’t mobile-friendly may not show up at all. With around 90 percent of people starting research about goods and services in the search engines, funeral homes can’t afford not to show up there.

Confirming Your Site Works on Mobile
One of the best ways to test the functionality of your site is to pull it up on a phone or tablet. Does it look good? Can you read and engage with various text, buttons, and links? Are images appropriately sized, and can you easily tap and scroll your way through functions on the site?

If the answers are all yes, congrats. Your site is probably mobile-friendly. But for good measure, have people with different devices, operating systems, and browsers do the same. Does everything work on Android with Chrome as well as iPhone with Safari (and other possible combinations)?

For additional confidence, enter your site’s URL in Google’s free Mobile-Friendly Test. It lets you know whether the search engine considers your page mobile-friendly and shows you what it might look like on a smaller screen.

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What’s the Difference Between Bounce Rates and Exit Rates? https://www.funeralhomeprofits.com/blog/whats-the-difference-between-bounce-rates-and-exit-rates/ Thu, 12 Nov 2020 12:06:37 +0000 https://www.funeralhomeprofits.com/?p=3259 Are you trying to figure out your website’s Google analytics report? In this video, Welton Hong explains a key area that confuses many funeral home businesses – specifically what is […]

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Are you trying to figure out your website’s Google analytics report? In this video, Welton Hong explains a key area that confuses many funeral home businesses – specifically what is the difference between the bounce rate and exit rate.

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