Funeral Home Marketing https://www.funeralhomeprofits.com Mon, 24 Feb 2020 15:44:05 +0000 en-US hourly 1 https://wordpress.org/?v=5.3.2 What’s a Funeral Home Content Marketing Editorial Plan? https://www.funeralhomeprofits.com/blog/whats-a-funeral-home-content-marketing-editorial-plan/ Tue, 25 Feb 2020 13:00:19 +0000 https://www.funeralhomeprofits.com/?p=2233 Content is the foundation of your funeral home online marketing strategy. If you pour an actual foundation without a plan for what comes next, the best-case scenario is that you […]

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Content is the foundation of your funeral home online marketing strategy. If you pour an actual foundation without a plan for what comes next, the best-case scenario is that you end up with an uneven structure. But it’s more likely that you end up with no long-term, quality structure at all.

The same is true for online marketing, which is why every funeral home needs a content marketing editorial plan.

What Is a Content Marketing Editorial Plan?
At its simplest, this is a list of content you plan to post and when. Some common components of a content marketing plan include:

  • A list of keywords that are performing in your niche
  • A description of your target audience, such as families in need or people who might be looking to preplan final arrangements
  • Problems, concerns, or questions your target audience has that you can address
  • Topics that combine all of the above
  • Planned structure for that content, including word counts, where you plan to post it, and what dates and/or times you plan to post

Benefits of a Content Marketing Editorial Plan
One of the first benefits you’ll reap from planning ahead with content is that you’ll be more organized in how you approach funeral home online marketing. That usually results in better quality and potential cost savings. Planning helps ensure you don’t repeat topics and that you cover relevant concepts with enough depth to position your funeral home as an expert provider that people can trust.

More importantly, when you take time to plan instead of simply throwing content at your site on a whim, you can maximize marketing performance. You have time to create a plan founded on data so you’re more likely to score great search engine placement over the long haul. You can also take advantage of multichannel marketing opportunities by integrating social media, PPC ads, and organic SEO via intelligent campaigns that target specific needs and searches.

We know that planning editorial content for online marketing campaigns is probably not on your daily list. And that’s okay: You have a business to run and families to care for. You can do all that while a trustworthy third-party business puts together a proven marketing plan that aligns with your goals and message.

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Be Sure You Have Access To Logins & Passwords https://www.funeralhomeprofits.com/blog/be-sure-you-have-access-to-logins-passwords/ Mon, 24 Feb 2020 15:44:05 +0000 https://www.funeralhomeprofits.com/?p=2342 Far too many funeral home owners have no access to their own websites’ logins and passwords. Don’t let this happen to you! You don’t want your site to be “held […]

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Far too many funeral home owners have no access to their own websites’ logins and passwords. Don’t let this happen to you! You don’t want your site to be “held hostage” by a web development company or a disgruntled former employee or tech contractor. You paid for that access—make sure you get it!

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Beware Of Shady Web Development Companies https://www.funeralhomeprofits.com/blog/beware-of-shady-web-development-companies/ Mon, 24 Feb 2020 15:42:43 +0000 https://www.funeralhomeprofits.com/?p=2340 Some shady web development businesses charge funeral homes up to $20,000 just to create a simple WordPress website. Then the funeral home owner doesn’t even get site ownership or admin […]

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Some shady web development businesses charge funeral homes up to $20,000 just to create a simple WordPress website. Then the funeral home owner doesn’t even get site ownership or admin rights! Don’t fall into this trap. Welton Hong explains how to protect yourself.

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Highlight Differences To Compete With Low-Cost Providers https://www.funeralhomeprofits.com/blog/highlight-differences-to-compete-with-low-cost-providers/ Mon, 24 Feb 2020 15:40:53 +0000 https://www.funeralhomeprofits.com/?p=2338 Challenged by low-cost providers in your market? Here’s one proven way to fight back: Use your website to highlight ways your funeral home is better than those bargain-basement services.

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Challenged by low-cost providers in your market? Here’s one proven way to fight back: Use your website to highlight ways your funeral home is better than those bargain-basement services.

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How To Deal With Low-Cost Providers https://www.funeralhomeprofits.com/blog/how-to-deal-with-low-cost-providers/ Mon, 24 Feb 2020 15:39:33 +0000 https://www.funeralhomeprofits.com/?p=2336 In virtually every local market today, independent funeral homes face the challenge of bargain-basement competitors undercutting their prices. Welton Hong explains what methods work to fight back and win over […]

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In virtually every local market today, independent funeral homes face the challenge of bargain-basement competitors undercutting their prices. Welton Hong explains what methods work to fight back and win over local families.

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Incentivize Your Employees To Ask For Reviews https://www.funeralhomeprofits.com/blog/incentivize-your-employees-to-ask-for-reviews/ Mon, 24 Feb 2020 15:38:24 +0000 https://www.funeralhomeprofits.com/?p=2334 Generating more positive reviews enhances your funeral home’s credibility with potential clientele AND improves your SEO. Although review platforms don’t let you provide incentives for families to review you, there’s […]

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Generating more positive reviews enhances your funeral home’s credibility with potential clientele AND improves your SEO. Although review platforms don’t let you provide incentives for families to review you, there’s nothing wrong with doing that with your employees.

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Your Checklist For Converting Website Visitors Into Calls https://www.funeralhomeprofits.com/blog/your-checklist-for-converting-website-visitors-into-calls/ Tue, 18 Feb 2020 15:53:41 +0000 https://www.funeralhomeprofits.com/?p=2332 All the website traffic in the world won’t help if your funeral home site isn’t optimized to convert visitors into actual calls! In this comprehensive 50-minute video, Welton Hong shows […]

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All the website traffic in the world won’t help if your funeral home site isn’t optimized to convert visitors into actual calls! In this comprehensive 50-minute video, Welton Hong shows you exactly what to do.

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Leverage Your Positive Reviews On Your Website https://www.funeralhomeprofits.com/blog/leverage-your-positive-reviews-on-your-website/ Tue, 18 Feb 2020 15:52:34 +0000 https://www.funeralhomeprofits.com/?p=2330 Positive reviews can be incredibly powerful for boosting your funeral home’s credibility and SEO on SERPs, but don’t ignore another option: You can display them prominently on your business website […]

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Positive reviews can be incredibly powerful for boosting your funeral home’s credibility and SEO on SERPs, but don’t ignore another option: You can display them prominently on your business website as well!

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It’s Not Always Best To Automate Local Citations https://www.funeralhomeprofits.com/blog/its-not-always-best-to-automate-local-citations/ Tue, 18 Feb 2020 15:47:09 +0000 https://www.funeralhomeprofits.com/?p=2328 Automation is handy for many things, so it might seem prudent to use a third party for automating your local funeral home citations. But as Welton Hong explains, it’s not […]

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Automation is handy for many things, so it might seem prudent to use a third party for automating your local funeral home citations. But as Welton Hong explains, it’s not quite that simple.

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Why Email Marketing Works and How to Build a Subscriber Base https://www.funeralhomeprofits.com/blog/why-email-marketing-works-and-how-to-build-a-subscriber-base/ Tue, 18 Feb 2020 13:00:01 +0000 https://www.funeralhomeprofits.com/?p=2228 Is your funeral home sending enough emails? Half of the world has an email address (or two…or even three). Many people still trust the messaging they receive from businesses via […]

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Is your funeral home sending enough emails?

Half of the world has an email address (or two…or even three). Many people still trust the messaging they receive from businesses via email more than they trust social media ads and brand posts. Which might be one reason that email marketing generates a whopping 320 percent return on investment.

If your funeral home isn’t marketing via email, you’re leaving a potential portion of the market unprimed. Email is a great way to build a loyal customer base, educate people about your products, and stay tactfully in the minds of consumers until you’re needed.

Three Tips for Building a Funeral Home Marketing Email Subscriber List
With that said, sending emails at random to unknown addresses isn’t effective. It also puts you at risk of running afoul of the Federal Trade Commission’s CAN-SPAM Act, which regulates commercial email messaging. That would be very bad news for you.

The golden rule you must always follow is this: Never, ever spam.

Getting people to agree to receive messages from you by subscribing to your email content is an easy way to avoid such issues. Here are a few tips for building a funeral home marketing email subscriber list:

1. Offer Valuable Free Content
People might trust email messaging more than ads or social posts, but that’s in part because they chose to receive your emails. And that entry into an email inbox often comes with a price of admission.

Offer something of value in trade for someone’s email address and subscription to grow your list faster. Examples of content for which people might be willing to exchange their email addresses might include comprehensive checklists for funeral planning or a step-by-step guide to preplanning.

2. Stay Connected to the Community
Make sure your funeral home marketing email list does more than call out your deathcare services. Provide links to helpful content or related (but noncompeting) businesses in your neighborhood.

Being perceived as a community team player is good for business in a number of ways. People may be more likely to remember you and use your services if they see you as a valuable part of their town, and sharing partner links might prompt return shares to your own pages.

3. Find the Publishing Cadence That Works for Your Audience
As with any content marketing effort, quality is critical for email newsletters. But so is quantity.

Sending too many emails can cause people to unsubscribe. Sending only one email a year will likely ensure that people forget you entirely. Many businesses send email newsletters monthly, but you should test to find the right cadence for you and your audience.

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