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Why Email Open Rates Will No Longer Matter

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It’s great many of you are leveraging email to engage with existing or potential clientele. We’ve always been strong proponents of email marketing; we still are today. In the past, one of the biggest metrics of measuring your email campaigns has been the open rate, which measures how many people literally open the email to read it. But because of Apple’s commitment to consumer privacy, we will no longer be able to track open rates on an iPhone. Since over forty percent of emails are read on that device’s email app, open rates will not be accurate anymore. So, what should we track going forward to measure the success of your email campaigns? Welton Hong covers that in his latest video.

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