There’s been a lot of talk recently about the benefits of adding geofencing to digital marketing campaigns for local businesses, including funeral homes.
To that notion, I have a four-word reply:
Don’t believe the hype.
In reality, the traditional type of geofencing administered by most agencies actually provides little-to-no ROI. I’m sorry to say, it’s practically a complete waste of money.
With that said, there are ways to use the location services on mobile devices to promote your funeral home (and get excellent ROI). They just don’t fit into the limited scope and functionality of traditional geotargeting.
So if you’re pondering a geotargeting campaign or are currently using one (and wondering why it’s not performing better).
I’ll explain exactly why traditional geotargeting is expensive and inefficient, and I’ll introduce you to a much more beneficial and cost-efficient alternative—one that’s perfect for a funeral home.