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The calendar is about to flip from 2020 to 2021. Whether you’ve been in goal-planning mode for weeks or are just getting to this task, we’ve got some tips to help increase your success when setting 2021 funeral home marketing goals.
1. Set SMART Goals
SMART stands for Specific, Measurable, Attainable, Relevant, and Time-Based. Here’s what that means for funeral home marketing goals:
2. Leave Room for Flexibility
If 2020 taught us anything, it’s that “you never know.” The fact that the future can throw obstacles at us we might never even have thought of is no excuse to skip business and marketing goal setting.
Just leave room for flexibility and have a backup plan. For example, you might set a goal to publish two blog posts a week. However, if you find out that blog posts aren’t doing much good in your marketing strategy, you will need a backup plan for other types of content investments you can try.
3. Get Input from SMEs
Goals should never be set in a vacuum. Involve your funeral home team and reach out to agencies and freelancers that help you with advertising and marketing. Together, you can create stronger SMART goals that are realistic but challenging. These are the types of goals that help businesses grow.