(NOTE: Monitoring your funeral home’s online reputation is a requirement for success in the digital age. Try our free Review Scan now for an instant reputation report on your funeral home.)
More than 70 percent of marketers say that content has increased leads and engagement for their businesses. If your funeral home is pouring effort into content marketing and not seeing results, it might be that you’re not creating the right type of content.
Many people hear content marketing and think blog posts and articles. And those formats can be very powerful for SEO and conversions—there’s a reason we publish at least one blog post per week at Ring Ring Marketing, for example.
But these aren’t your only options for content, and in a complex industry such as deathcare, you might find that long-form marketing collateral is more powerful than blog posts at creating authority and persuading people to contact you for preplanning or at-need services.
What is marketing collateral?
Marketing collateral is print or digital media you use to promote your firm’s message. It can include brochures, ebooks, white papers, printable downloads, and even your website.
Three pieces of funeral home marketing collateral to consider
A website is a must so people can find you online, but here are some other marketing materials you might want to create for your funeral home—and why.