(NOTE: Monitoring your funeral home’s online reputation is a requirement for success in the digital age. Try our free Review Scan now for an instant reputation report on your funeral home.)
Have you done the work to localize content on your funeral home website? If so, you might be ahead of the competition, but you have more work to do before you can claim a win in the local SEO game.
Showing up in searches with local intent can help drive more clientele to your site, and on-page content does play a role in that effort. But the three factors below are also important, and when you know how to leverage them, they can positively impact your local funeral home SEO:
Google uses the number of reviews a business has as a factor in determining how well the business ranks in search results. This is especially true for Local 3-Pack and map results, which get prime space above the fold.
Ensure your funeral home shows up in relevant local searches more often by encouraging satisfied families to leave a review. Google also likes it when you respond to your reviews, indicating that your business is active and engaged, so don’t leave reviews as a one-way street.
When a local organization or business includes a link to your funeral home on its page or in a social media status update, that’s akin to recommending your company to its customers or followers. That can be a powerful motivator for potential clientele, and just a few local links can drive up your traffic.
You can get local links by partnering with other businesses in the area on charitable initiatives, sponsoring events or organizations, or providing interviews for local news stories.
Businesses that invest a little time in their Google My Business profiles are seeing good results. They’re getting calls directly from their GMB pages and experiencing an uptick in traffic to their websites. Increase your funeral home online marketing results by ensuring your GMB listing is complete and accurate and by taking advantage of Google My Business posts.
A little work in a few of these areas goes a long way toward supplementing your funeral home SEO and increasing both leads and revenue.
(Note: Ready to supercharge the leads you get from the internet and convert them into real-life clientele? In his free webinar, marketing expert Welton Hong delivers practical techniques you can employ today. Click here to register!)