Starting a Discount Brand: The Promise & the Pitfalls

Competition continues to increase in the funeral industry as new discount providers seem to pop up exponentially. One solution you might be considering is whether to start your own discount brand and fight fire with fire.

But should you?

In this free webinar, Ring Ring Marketing founder Welton Hong will break down the pros and cons of starting your own discount brand. Some of the issues he’ll examine:

• Why it’s not as simple as “just build it and they will come”
• How discount brand competitors are very different from other funeral pros
• Whether you’ll need to create a new team and business model
• How to ensure you don’t cannibalize your existing service