No, Your Competitors Can’t Eat Up Your PPC Ad Budget

(NOTE: Monitoring your funeral home’s online reputation is a requirement for success in the digital age. Try our free Review Scan now for an instant reputation report on your funeral home.) 

There’s a misbelief that competitors (or other trolls) can burn through your funeral home’s Google Ads budget by continuously clicking on your pay-per-click (PPC) ads. Google actually has great fraud-detection tools in place to prevent this, as Welton Hong explains in this video.