Making Sense of Google Ads’ Optimization Score & Recommendations

(NOTE: Monitoring your funeral home’s online reputation is a requirement for success in the digital age. Try our free Review Scan now for an instant reputation report on your funeral home.) 

If you’re running your own Google Ads campaign, you’re likely aware of the “Recommendations” area on your account page. It’s where Google provides an “optimization score” (how optimized it believes your account is) along with, of course, recommendations! However, not all of those recommendations are necessarily useful or relevant to your funeral home’s campaign.