What’s the biggest mistake any local business can make in their internet marketing?
The answer is simple: They haven’t ensured their Google My Business (GMB) listing is complete and accurate.
Honestly, we get it: It doesn’t sound absolutely critical, does it? And yet it’s a fundamental aspect of how your funeral home is portrayed on Google, which owns 90 percent of the market share in search. (It’s also by far the biggest player in PPC advertising.)
And while understanding all the aspects of GMB is important at any time, it’s especially crucial right now, when deathcare services have been affected by the COVID-19 crisis.
Even in places that have shifted from crisis to “recovery” mode, you still need to be very clear about what services you’re currently able to provide, the fact that you’re still open 24/7 for immediate needs, and so on: Your GMB listing can cover all of that.