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One of the best ways to generate more at-need calls is to have your business ranked in search for Google Local and Google Maps. Once you’re ranked in both, you should enjoy a steady increase in calls.

Google recently introduced a new Insights feature for the Google My Business dashboard. It’s easy to read and clearly displays the:

  • Number of people calling you
  • Number of people visiting you
  • Number of people visiting your website
  • Effectiveness of your offline and online marketing campaigns
  • Ways you can generate more cases from your business listing

In this episode of the Funeral Home Success Show, we explain step-by-step how to interpret this new dashboard and use the information to increase your calls.