(NOTE: Monitoring your funeral home’s online reputation is a requirement for success in the digital age. Try our free Review Scan now for an instant reputation report on your funeral home.) 

As Welton Hong visits funeral service events this fall, he’s taking every opportunity to clarify how Google and Facebook align with deathcare marketing. It’s super-simple, folks: You use Google to directly generate at-need calls; you use Facebook for branding and for growing preneeds. No matter what you’ve heard, investing money in Facebook won’t make your phone ring with at-need calls. When a family member passes, no one’s going on social media to find a provider; they’re going straight to GOOGLE, as he explains in this video. 

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