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As Welton Hong visits funeral service events this fall, he’s taking every opportunity to clarify how Google and Facebook align with deathcare marketing. It’s super-simple, folks: You use Google to directly generate at-need calls; you use Facebook for branding and for growing preneeds. No matter what you’ve heard, investing money in Facebook won’t make your phone ring with at-need calls. When a family member passes, no one’s going on social media to find a provider; they’re going straight to GOOGLE, as he explains in this video. 

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