(NOTE: Monitoring your funeral home’s online reputation is a requirement for success in the digital age. Try our free Review Scan now for an instant reputation report on your funeral home.)
A few decades ago, individuals could rely on up-to-date business info arriving periodically on their doorsteps in the form of phone books. Today, consumers instead turn to the internet to ferret out funeral home and other death care company contact info. And it’s up to you to make sure your listings are accurate.
Here are three reasons it pays to spend a little time each month ensuring your major online listings are accurate:
Obviously, you don’t control the entire internet. But your funeral home content marketing efforts should include ensuring your company contact information is accurate on:
Make a checklist of the sites and listings that matter most for your company and target audience, and check them monthly or quarterly to ensure all the information is up to date.