(NOTE: Monitoring your funeral home’s online reputation is a requirement for success in the digital age. Try our free Review Scan now for an instant reputation report on your funeral home.)
If you have plenty of photos on your funeral home’s Google My Business profile—as you should—you’ve likely received emails from Google congratulating you on certain photos getting 50, 100, or even 500 views. Don’t believe the hype: A view means nothing; actions mean everything. Google is just encouraging you to add more photos to your GMB.