(NOTE: Monitoring your funeral home’s online reputation is a requirement for success in the digital age. Try our free Review Scan now for an instant reputation report on your funeral home.)
People, in general, are relational beings. Perhaps no one understands this better than funeral home professionals, who see people come together to grieve and share about their relationships with departed loved ones.
But what you might not realize is this: Your understanding of the nature of community can serve you well when it comes to funeral home marketing.
What Is Community Marketing?
Community marketing involves building and contributing to a community that has interests you can share. Some companies can build a community of shared interest around their products and services—Apple, we’re definitely looking at you.
That’s not an option for most funeral homes, but you do share other interests with your target audience. For example, you likely care about people, the local community, and honoring lost loved ones. You can find opportunities for community marketing in those types of commonalities.
3 Benefits of Community Marketing for Funeral Homes
Not sure how to show up in community funeral home marketing? Next week, we’ll offer some advice about showing up authentically for your community.
Funeral Home of the Modern Era
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