Videos Category

June 23, 2020

New Data On Getting Ranked In Local Search

A new report from MOZ provides fresh insight on the most important signals Google uses to determine your firm’s ranking in Local Search. Welton Hong goes over the data and […]
June 23, 2020

If You Use Google Ads, You Might Have COVID-19 Credits!

Google understands the challenges to funeral homes and other businesses caused by the coronavirus. This week, it’s been applying up to $1,000 (per business) in ad credits. Check to see […]
June 23, 2020

How to Analyze Google My Business Insights Data

Local market research is invaluable for a funeral home, and there’s plenty of great data right there in your Google My Business Insights. Welton Hong explains how to parse the […]
June 23, 2020

Exclude Certain Demographics In Google Ads

There’s no requirement that your Google Ads appear to all ages or income brackets. You’re paying per click, after all, and there’s no point to paying for clicks from people […]
June 16, 2020

Lower Google Ads Costs With ‘Single Keyword Ad Group’

Looking to save money on your Google Ads? Here’s a trick called “single keyword ad group.” It takes a little more time to set up, but it can significantly lower […]
June 16, 2020

Utilize The Q&A Feature On Your Google Listing

Did you realize that people can ask your questions on your funeral home’s Google My Business listing? If not, you need to check it out and make sure your answering […]