Videos Category

September 15, 2019

Always Know Immediately When Your Funeral Home Is Mentioned Online Thanks To Google Alerts

If your funeral home is mentioned online—either positively or negatively—you need to know immediately so you can respond if needed. Welton explains how to use Google Alerts to do that
September 15, 2019

If Your Phone Number Isn’t Evident Everywhere On Your Funeral Home Website, That’s A Big Problem. Here’s What To Do.

A core aspect of generating conversions is making it easy for website visitors to easily contact you. Welton explains making your funeral home’s phone number “sticky” on both desktop and […]
September 15, 2019

Your Funeral Home Serves Families 24 Hours A Day, So Your Google Settings Must Reflect That

Every business can set its operating hours on Google. Your funeral home serves families 24×7, so be sure you never appear “closed” on Google!
September 15, 2019

What Do People See When They Search Online For Your Funeral Home? You Must Google Yourself.

Don’t simply assume what people learn about your funeral home when they search for it. If you haven’t Googled yourself in a while, you might be surprised what you discover.
September 15, 2019

When You Market Your Funeral Home In Several Channels And Test Your Processes, You Never Have To Just “Hope For The Best.”

Live from the Saratoga Race Course in Saratoga Springs (N.Y.), Welton explains the difference between betting on horses for fun and properly testing your marketing methods.
September 15, 2019

Those Calls You’re Getting From “Google?” That’s not really Google.

If your funeral home is getting lots of calls from someone claiming to be from Google and saying your listing hasn’t been claimed, don’t believe it: It’s a scam.