Blog Category

July 14, 2020

Making Sense of Google Ads’ Optimization Score & Recommendations

If you’re running your own Google Ads campaign, you’re likely aware of the “Recommendations” area on your account page. It’s where Google provides an “optimization score” (how optimized it believes […]
July 14, 2020

How to Report Fake Google Reviewer Profiles

If you’re certain that a particular reviewer profile on Google is fake, you can flag it for review. Google allows everyone to participate in this process. But be aware there’s […]
July 14, 2020

Google Reviews Now Highlight Positive & Negative Attributes

Google is adding a new wrinkle to its review platform: positive and negative attributes. It’s letting reviewers click simple terms such as “professional” (or, conversely, “not professional”) to give potential […]
July 14, 2020

Google’s Expectations for Website Page Experience

If your funeral home website isn’t ranking well on Google results pages, it might be issues with your site’s “page experience”—which essentially means how users interact with a web page […]
July 14, 2020

Three Things You Can Do with Funeral Home Online Reviews

About 9 out of 10 people read online reviews before they make a decision about goods or services. And they use the information in those reviews to inform their opinions […]
July 7, 2020

Don’t Read Too Much Into Google’s “Your Photo Got 100 Views” Emails

If you have plenty of photos on your funeral home’s Google My Business profile—as you should—you’ve likely received emails from Google congratulating you on certain photos getting 50, 100, or […]