Are You Nurturing Your Preneed Leads?

(NOTE: Monitoring your funeral home’s online reputation is a requirement for success in the digital age. Try our free Review Scan now for an instant reputation report on your funeral home.) 

As Welton Hong explains, 50% of leads (on average) will never buy, whereas 8% will buy immediately. That leaves 42% as “warm” leads who require a steady stream of nurturing to eventually decide to buy. Take the time to nurture prearrangement leads so you can capture that critical 42%.