Are The Families You’re Targeting ‘Problem Aware’?

(NOTE: Monitoring your funeral home’s online reputation is a requirement for success in the digital age. Try our free Review Scan now for an instant reputation report on your funeral home.) 

The marketing strategies you employ for your funeral home depends on whether you’re going after a “problem-aware” audience: In other words, is the online searcher trying to solve a pressing concern? To attract this audience, you need to build “top-of-mind awareness.”