(NOTE: Monitoring your funeral home’s online reputation is a requirement for success in the digital age. Try our free Review Scan now for an instant reputation report on your funeral home.)
Creative commons. Licenses and copyright restrictions. Attribution. These are some of the terms associated with online images—and the reasons you can’t just grab the photos you like off Google images and slap them on your site.
But you also don’t have to pay a professional photographer for studio sessions every time you want to add images to your social media updates, blog posts, or landing pages. Here are three tips for sourcing free photos for funeral home marketing.
1. Take Your Own Images
This is especially helpful for social media posts. A high-quality mobile phone camera can capture the images you need to create a more engaging feed, and since you or your staff are the photographers, you don’t have to worry about copyright or licenses at all.
Just remember to take care with images that might contain your clientele. Get permission from anyone in the image before you post such photos online.
2. Use a Free Stock Photo Site
Some sites specialize in gathering free stock photos. These are images that can be used without payment, but you do have to read the fine print.
3. Tap into Your Audience
You can try asking people to share their own images and give you permission to use them in your marketing. One way of doing this is to hold a social media contest. A funeral home could post about the meaning of family, for example, and ask for people to share their own pictures on that theme. Or you could ask for people to share images of what it means to memorialize someone.
Funeral Home of the Modern Era
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