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Let’s be honest: Your funeral home marketing content isn’t for everyone. It’s for the people most likely to be interested in your services. You might target people of certain beliefs, income levels or geolocations because those are the services you sell.
But that doesn’t mean you shouldn’t work toward creating inclusive funeral home marketing content.
What Is Inclusive Marketing Content?
It’s content that reaches out to and best engages the diverse people within your target audience. Not every family decision-maker is a man, and not all are women. Many people looking into preplanning might be middle aged or seniors, but young people could also be interested. Ensuring your content is accessible by your entire audience widens your chances at conversions.
3 Tips for Inclusive Funeral Home Marketing Content
Here are three easy ways to create inclusive content to drive up engagement and potential conversions.
It takes a little work to ensure funeral home marketing reflects diversity. You may want to involve other people on your team, an outside marketing agency, or freelance copywriters to help ensure your content is well-rounded.
Funeral Home of the Modern Era
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