January 14, 2022

How to Tell if a Google Update Affected Your Search Ranking

Welton Hong comes to you today from ICCFA’s Dead Talks in Las Vegas. One of the things he loves about attending industry events is catching up with clients and partners […]
January 11, 2022

3 Reasons to Use Paid Social Media Advertising for Deathcare

Less than a quarter of businesses on Facebook use paid Facebook ads. If you’re not one of the 24 percent of businesses paying for exposure on social media, you could […]
January 3, 2022

Experiential Marketing: What, Why, and How to Do It for Deathcare

More than 90 percent of consumers say they have a more positive feeling about a product, service, or business after attending an experiential marketing event. But does this approach work […]
December 29, 2021

What the Latest Change to Google Local Search Means to You

Not only did Google recently update the look and feel of its local search results, but it also updated its algorithm. Known as Vicinity, the update now ranks firms in […]
December 27, 2021

3 Reasons to Include External Links in Deathcare Marketing Content

Average bounce rates range from 41 to 55 percent. That means about half the people that arrive on your pages leave before completing any meaningful actions. So why would anyone […]
December 20, 2021

Semantic Keywords: What They Are and How to Include Them in Deathcare Marketing

You probably know that online deathcare marketing content must target some specific keywords. But are you paying attention to semantic keywords in your digital marketing copy? What Are Semantic Keywords? […]

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