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October 15, 2021

How to Display Images on Your Google Ads

You may have noticed images appearing on some Google ads. Right now, these images are showing on mobile searches and not desktop. We do know that images improve clickthrough rate, […]
October 13, 2021

How to Win the First Call Away from Direct Cremation Businesses

What to Expect There’s way to fight against direct cremation businesses that doesn’t require you to descend to their level. You don’t have to take a trip down Discount Road. […]
October 12, 2021

3 Reasons Your Funeral Home Should Sponsor School Events

Sponsoring local charities, nonprofits, and schools can be a great way to enhance recognition for your funeral home name. It also creates a stronger connection between your firm and the […]
October 8, 2021

Don’t Discount Facebook’s Ability to Build Top-of-Mind Awareness

While Facebook ads can generate leads who are ready to buy today, the numbers tell us that’s usually a small percentage. For the rest, it’s important to remember that it’s […]
October 7, 2021

Should You Run TV Ads Today?

A client reached out to Welton recently—while planning for 2022—to ask whether they should continue running TV ads. TV ads, of course, are quite expensive, so is it even worth […]
October 5, 2021

How You Should Plan for 2022

Even though it’s only October, we’ve already started the planning process with many of our larger clients for the coming year. Now really is the best time to start making […]

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