Welton Hong, founder of Ring Ring Marketing ®
Welton is a leading expert in helping funeral homes convert leads from online directly to the phone line. He’s the author of the book Making Your Phone Ring with Internet Marketing for Funeral Homes and a regular contributor to American Funeral Director magazine and several other publications.
Welton has a graduate degree in Electrical Engineering from the University of Colorado at Boulder. Prior to starting Ring Ring Marketing, he was a senior technologist at R&D facilities for Intel, Sun Microsystems, and Oracle. He regularly speaks at conferences and other events for people in the death care industry.
Read on to learn more about Welton and how his philosophy has shaped Ring Ring Marketing.
How he selects Ring Ring Marketing clients:
Many other agencies work with any business that will hand over money. They’re not concerned with whether they can actually help that business or provide any substantial return on investment. They just take the money and run, promising nothing in return.
We don’t work that way. I want to help great funeral homes succeed. We only work with businesses that have a proven record of integrity. We check out all the reviews to ensure the families they help are thoroughly satisfied with their services.
At the same time, we only contract with businesses we know we can help substantially. We create an individually tailored marketing plan for every funeral home, and with our no-questions-asked 100 percent money-back guarantee, we take on all the risk. We only make money when you make money. I wouldn’t have it any other way.
Why integrity and honor is so important to Welton:
That comes from my father, who owned a chemical company in Taiwan. He is a very down-to-earth man who taught me the value of always having integrity in everything you do.
I know how tough it is, and how stressful it can be, to run your own successful business. I know that entrepreneurs don’t want to spend money on things that don’t work. They don’t want to be cheated, which unfortunately happens too often with so-called marketing companies in this field.
Integrity is a founding principle of Ring Ring Marketing, and it always will be. Doing the right thing is at the core of everything we do.
We know our clients’ money is hard-earned. We don’t spend their ad budget unwisely or pitch them services they don’t need. We treat their money exactly as if were our own. That’s why we provide a 100 percent money-back guarantee for 60 days.
My dad created many jobs and provided a good living for his family and his employees’ families. He treated all employees well, like they were his own family members. He taught me to give and to never expect things in return.
What you can learn from his book, Making Your Phone Ring with Internet Marketing for Funeral Homes:
The book is an amateur’s guide to online marketing. Its objective is educate funeral home owners and directors who used to rely on offline marketing tools (such as newspapers and the Yellow Pages) for their leads. Traditional tools used to work well for those companies, but their reach is continually declining in the digital age.
Meanwhile, direct cremation continues to take a continually growing bite out of the market. Consequently, many funeral homes’ profits have begun to wane. To deal with these issues, new tools and techniques must be employed.
The book deciphers many types of online marketing tactics and explains what works—and what doesn’t. I made a point of being comprehensive while also making it easy to understand for the layperson. That’s important to me. The more educated you are, the better we can help your business thrive.
How Welton and Ring Ring Marketing partner with Google:
Ring Ring Marketing is a Google Premier Partner and a Google Mobile Guru. This means we are well connected with Google and are immediately informed of all its latest changes and new tools. This ensures that we are always a step ahead of other marketing agencies.
It’s incredibly important and rewarding to maintain a great relationship with Google, one of the biggest businesses in the world. When you can maintain a happy partnership with a company with more than $100 billion in equity and the most visited website in the world (Google.com), you’re doing something right.
Recent speaking engagements and Google partnership events:
- Joint webinar with Google to educate attendees on Google remarketing, Aug. 2015
- Joint webinar with Google to educate attendees on mobile marketing, Dec. 2015
- Kates and Boylston - Funeral Service Business Plan, New Orleans, Dec 2016
- Kates and Boylston - Cremation Innovations Summit, Baltimore, May 2017
- Kates and Boylston - Funeral Service Business Plan, Nashville, Dec 2017
- Kates and Boylston - Cremation Innovations Summit, Atlantic City, Dec 2017
- CANA's Cremation Symposium, Your Online Reputation, Las Vegas, Feb 2018,
- Funeral Nation TV Episode #120, Aug 2018
- NFDA Webinar - Online Reviews: How to Get Good Ones and Fix the Bad Ones, Aug 2018
- Kates and Boylston's Cremation Innovations Summit, Las Vegas, Sep 2018
- NFDA Convention - Social Media Lounge, Salt Lake City, Oct 2018
- NFDA Convention - Fundamentals of Reaching Consumers Online, Salt Lake City, Oct 2018
- Kates and Boylston - Funeral Service Business Plan, New Orleans, Dec 2018