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Latest Blog

January 14, 2022

How to Tell if a Google Update Affected Your Search Ranking

Welton Hong comes to you today from ICCFA’s Dead Talks in Las Vegas. One of the things he loves about attending industry events is catching up with clients and partners […]
January 11, 2022

3 Reasons to Use Paid Social Media Advertising for Deathcare

Less than a quarter of businesses on Facebook use paid Facebook ads. If you’re not one of the 24 percent of businesses paying for exposure on social media, you could […]
January 3, 2022

Experiential Marketing: What, Why, and How to Do It for Deathcare

More than 90 percent of consumers say they have a more positive feeling about a product, service, or business after attending an experiential marketing event. But does this approach work […]

Latest Webinar

November 11, 2021

Online Reviews: How to Get Good Ones and Fix the Bad Ones

As long as you’re providing excellent service—and we’re sure you are—your funeral home should have lots of positive reviews on Google and other platforms. Today, a business’s online reputation means […]
October 13, 2021

How to Win the First Call Away from Direct Cremation Businesses

What to Expect There’s way to fight against direct cremation businesses that doesn’t require you to descend to their level. You don’t have to take a trip down Discount Road. […]
September 14, 2021

How to Brand Your Funeral Home as the Local “Go-To” Firm

What to Expect You’ve got a fight on your hands. Deathcare will only become more competitive in the future as the larger public companies acquire more properties and more discount […]

Latest Videos

January 14, 2022

How to Tell if a Google Update Affected Your Search Ranking

Welton Hong comes to you today from ICCFA’s Dead Talks in Las Vegas. One of the things he loves about attending industry events is catching up with clients and partners […]
December 29, 2021

What the Latest Change to Google Local Search Means to You

Not only did Google recently update the look and feel of its local search results, but it also updated its algorithm. Known as Vicinity, the update now ranks firms in […]
December 10, 2021

Google Local Search Has a New Look

The map on Google local search appeared above the listings before, but now it’s just to the side of them. Welton Hong like this change and has his opinion as […]

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